Overview
- The Pokémon Company confirmed a special video will air during Super Bowl LX on February 8 as the campaign debut for its 30th anniversary.
- A new teaser shows Jigglypuff in a backstage setting and ends with the Pokémon 30 logo and the February 8 date.
- Company president Kenji Okubo said the spot reflects a mission to bring fans together and honors a diverse, multigenerational community.
- Anniversary products are live at Pokémon Center, with new TCG items including the Pokémon Day 2026 Collection and First Partner Illustration Collection Series 1 arriving March 20.
- The company has not specified the ad’s airtime; further updates are slated after the Super Bowl, with additional celebrations tied to Pokémon Day and previously announced partnerships such as LEGO, Universal Studios Japan, and Tokyo’s PokePark Kanto.