Overview
- On March 5, the official White House account posted a Pokopia-style image reading “Make America Great Again,” using the new game’s recognizable look and characters.
- Pokémon Company International said it did not create or authorize the graphic, with spokesperson Sravanthi Dev reiterating that its mission is apolitical.
- This is the second public disavowal in months, following a September 2025 DHS video that mixed ICE arrest footage with Pokémon slogans and clips.
- Administration officials have defended their meme-driven strategy, and deputy communications director Kaelan Dorr pointed to a 2016 Clinton campaign Pokémon Go reference in responding to critics.
- The post rode a viral trend enabled by a fan-made Pokopia logo generator after the game’s launch this week, and the company has not indicated any legal action.