Overview
- Following the weekend launch, many stores sold out and eBay sales showed single boxes reselling for about $15 to $35, far above the $2.89 retail price.
- The limited Pop-Tarts are part of a Target-only Pokémon collection with more than 100 items spanning clothing, accessories, home goods, food, and collectibles.
- Videos from store openings show crowds rushing displays and clearing shelves, pushing late shoppers to look to resellers.
- Other items are being flipped too, with jackets, crossbody bags, and pins drawing triple‑digit sales, including a bundle that sold for $490.
- Nostalgia is fueling demand as fans remember late‑1990s promotions that featured themed flavors and small toys, details the new boxes do not include.