Overview
- Pokopia’s IKEA collaboration, which began Wednesday, adds an IKEA Island that players visit by entering a time-limited code with the game’s Mysterious Goggles.
- The island features two rooms inspired by Pikachu and Snorlax that IKEA interior designers curated, and the same room setups appear in select IKEA Japan stores.
- Participating stores are running a stamp rally from April 18 to May 10, plus themed food and photo spots, and shoppers who spend ¥5,000 can get stickers and enter raffles for gift cards and merchandise.
- Access codes are being posted in Japanese stores, creating de facto regional limits unless codes circulate online, and outlets disagree on the in-game end date, with reports citing either June 30 or early May as in-store activity ends May 10.
- The push fits a wider real-world expansion for Pokopia, with The Pokémon Company opening a free Pokopia Gardens installation in London on Thursday that runs through September.