Overview
- The global ‘What’s Your Favorite?’ campaign debuted during Super Bowl LX on Feb. 8 and features Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Maitreyi Ramakrishnan, Young Miko and Lamine Yamal sharing their picks.
- Pokémon GO introduced a ‘What’s Your Favorite?’ photo tool that lets users place and customize Pokémon in snapshots from the main screen, with sharing under #Pokemon30.
- New players who try the photo feature are being offered in‑game rewards reported to include a Special Research encounter with Gengar and 100 PokéCoins.
- The Pokémon Company announced two live event programs—Pokémon Day Out for family programming and Pokémon Night Out for longtime fans—with detailed schedules still to come.
- Pokémon Day on Feb. 27 remains the key milestone for further announcements as the 30th‑anniversary effort continues alongside Pokémon GO’s 10th year.