Overview
- Service begins May 23 with two weekly flights and adds a third in June, with a company goal of reaching daily operations within two years.
- Current Plus Ultra round trips are cited around US$1,450 with backpack and carry-on while rivals remain above US$1,600, after an initial promotion near US$930 with checked baggage.
- Executives describe the airline as a hybrid model that includes onboard food and drinks and baggage, supported by partnerships with Renfe and Ita Airways for onward connections.
- Plus Ultra projects load factors above 90% and is evaluating possible Argentina departures from Córdoba, Mendoza or Misiones beyond Buenos Aires.
- Iberia will offer 25,040 seats across 72 Buenos Aires–Madrid flights from March 27 to April 7 and plans up to 23 weekly frequencies in June–August, totaling 456,000 seats on the route, a 12% increase from last summer.