Overview
- Plex announced Tuesday, May 19, that new Lifetime Plex Pass purchases will rise from $249.99 to $749.99 on July 1, 2026 at 12:01 AM UTC and it is offering a window to buy or upgrade at $249.99 until that deadline.
- Plex confirmed that existing Lifetime pass holders will keep their benefits and that monthly and annual Plex Pass prices will not change.
- The company published a product roadmap as part of the announcement that lists specific upcoming work such as grouped and automatic downloads, playlist editing in mobile apps, restored mobile music and photo support, NFO metadata support, broader server management on mobile, audio and transcoding improvements, and IPv6 support.
- Coverage and user responses have been largely negative, with many longtime users saying the new price pushes them to consider alternatives like the open-source Jellyfin or to revert to local-only setups.
- The increase continues a pattern of past lifetime price hikes and makes the one-time option roughly equivalent to a decade or more of annual subscriptions, signaling Plex’s shift toward predictable recurring revenue and a short-term cash boost from people who buy before July 1.