Overview
- PSPrices data and multiple outlets report Sony is running A/B pricing across 150+ PS5 titles, now including first‑party releases such as Marvel’s Spider‑Man 2 and God of War Ragnarök.
- Observed differences so far are only price decreases, typically ranging from about 5% to nearly 18%, according to the trackers.
- The experiment appears active in many global markets but not on the U.S. PlayStation Store, based on current reporting.
- Reporters replicated account‑dependent pricing, including Assassin’s Creed Unity listing at £3.74 when logged out versus £9.99 when signed in on the UK store.
- PSPrices says PlayStation Store API responses contain experiment identifiers and notes publisher participation from Sony, 2K, Focus, Deep Silver, Bethesda and Rockstar, as players question fairness and Sony declines comment.