Overview
- U.S. PlayStation users reported the Spring Sale showing different prices for the same game, with Astro Bot listed at $39.59 for some accounts and $26.99 for others.
- VICE said it reproduced the Astro Bot price gap using two separate accounts, while noting it could not confirm the behavior for other discounted titles.
- Cheap Ass Gamer suggested the deeper cut appeared on an account that rarely buys on the PlayStation Store, though Sony has not described how the offers are targeted.
- Sony has not confirmed the program or commented on the U.S. rollout, and players are calling the practice unfair and urging review by regulators such as the FTC.
- Earlier reporting traced these experiments to 2025 trials outside the U.S., with most personalized discounts in the 5% to 18% range and occasional larger reductions.