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Players Championship Concession Prices Draw Online Backlash as Tournament Opens

Fans point to a $35 souvenir cocktail as evidence the menu is overpriced.

Overview

  • Front Office Sports reporter David Rumsey posted the TPC Sawgrass refreshment list on X ahead of play, propelling the prices into wide circulation.
  • Bottled water is listed at about $4.75, with non-alcoholic beer at $9.50 and a Michelob Ultra at $10.50.
  • The menu features Bushmills whiskey pours starting around $14 and reaching up to $44 for a 21-year-old offering.
  • The Players’ specialty options include a Sawgrass Splash in a souvenir cup at $19 and a Stanley 1913 souvenir cocktail at $35 with $19.99 refills.
  • Reactions on social media range from calls to boycott concessions to claims that the prices are typical for major sporting events, with no official response reported.