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Playable Trailer and Tokyo Launch Kick Off Paramount’s New Live‑Action Street Fighter

The interactive debut marks a marketing push that leans on game‑faithful practical stunts, a star‑studded ensemble, immersive fan experiences ahead of the October release.

Overview

  • Paramount Pictures and Legendary released a new official trailer on Tuesday, September 1, and also offered a first‑of‑its‑kind playable version called the Street Fighter Combo Challenge through YouTube Playables.
  • The trailer centers on Ryu and Ken’s strained friendship and the 1993 World Warrior Tournament while keeping plot details limited to avoid spoiling the film.
  • Director Kitao Sakurai is credited as co‑screenwriter with T. J. Fixman and the production lists a large ensemble including Andrew Koji (Ryu), Noah Centineo (Ken), Callina Liang (Chun‑Li), David Dastmalchian (M. Bison), Jason Momoa (Blanka), Cody Rhodes (Guile) and Roman Reigns (Akuma).
  • Promotional activity moved into full campaign mode with a World Warrior Tour kickoff on Shinjuku’s Yunika Vision in Tokyo that confirmed the film’s campy, physical tone and emphasis on practical stunt work over pure CGI.
  • Street Fighter is scheduled to open in theaters and IMAX on October 16, 2026, and the studio is pitching the movie as a game‑faithful franchise launch that aims to correct past adaptation missteps by leaning into Easter eggs, practical effects and interactive marketing.