Overview
- Orders will be fulfilled exclusively through Deliveroo at launch, with food prepared by Pizza Express chefs in existing restaurants.
- The company says the venture will start as delivery-only, and it may consider standalone locations later.
- The menu features baked wings with flavours such as hot honey, plus buttermilk chicken tenders and dips including spicy tomato & chilli, garlic butter and "pizzanaise".
- Pizza Express is positioning baked rather than fried wings as a key point of difference from rivals.
- Executives say the move responds to rapid growth in UK chicken demand and rising competition from Domino's and US entrants including Wingstop, Popeyes and Raising Cane’s.