Pixar Reveals Ghost Market, a Family Ghost Story Headed to Theaters in Spring 2028

Overview

• Pixar publicly announced Ghost Market at its D23 presentation and released a teaser and official synopsis that position the film for a spring 2028 theatrical release.
• The story follows Kyle, a Chicago teen content creator who eats a plate meant for lost spirits at a hidden ‘Ono Market on Oahu’s North Shore and becomes a half-ghost who must handle paranormal deliveries and work in a haunted kitchen to return to normal.
• Directors Trevor Jimenez and Jesse Andrews are credited on the project and Pixar showed teaser footage that uses fourth-wall, handheld vlog framing with moments that explicitly lean into ghost-story imagery.
• The film was developed from a project that began as a Disney+ idea and was reworked for theaters, a shift that increases the chances of broader studio tie-ins such as merchandise or themed experiences at Disney properties.
• Coverage places Ghost Market in a tradition of family-friendly horror and spirit-world tales, noting clear comparisons to Spirited Away and previous children’s gateway-horror films while highlighting Pixar’s history of exploring new genres.