Overview
- A new Hoppers spot aired on Super Bowl Sunday, arriving just before kickoff on February 8.
- Publishers describe this cut as shifting from earlier gag-heavy promos to a deeper look at the story.
- The spot features Tom the Lizard speaking for the first time in marketing along with his emoji bit.
- Pixar’s original follows 19-year-old Mabel, who uses tech to hop her consciousness into a robotic beaver to communicate with animals.
- Promotion includes a Tom the Lizard walkaround sighting near ESPN’s First Take in San Francisco on February 5 plus theater-chain novelties.