Overview
- Presenting its 2026 operating plan in Piura, PromPerú set an initial goal of at least 40,000 attendees for Perú Mucho Gusto with around 4 million soles in projected regional revenue.
- The gastronomic fair will feature roughly 60 stands from restaurants and food vendors during its Aug. 7–9 run.
- Expo Perú Seafood is slated for Aug. 14 with about 15 international buyers and 45 Peruvian exporters showcasing squid, shrimp, mahi-mahi, scallops, hake, eel, and mixed seafood.
- PromPerú identifies Piura as a priority destination, citing 7% of internal trips from Lima toward a 2026 target of 49.7 million domestic journeys and more than $3.5 billion in 2025 exports.
- Officials expressed an expectation that the two events could draw over 100,000 visitors to the region, and the agency also announced an AI Travel Planner on peru.travel to deliver personalized itineraries.