Overview
- Pinterest announced the new products on Wednesday, June 17, with Ask Pinterest opening as a limited-access, standalone web app for conversational shopping experiments.
- Ask Pinterest is a chatbot-style experience that uses natural-language queries to handle complex, multi-step planning and keeps user context across sessions while drawing on saved Pins and Boards.
- The company said Ask Pinterest will use its Taste Graph, which maps people to their interests and aesthetics, to deliver personalized, visual-first recommendations.
- For advertisers Pinterest introduced a Business Assistant inside Ads Manager, a Performance+ creative model that it says raised click volume by 7.5 percent in tests, and a Model Context Protocol being developed with partners such as PMG and Dentsu.
- Pinterest is reorganizing its teams, has cut under 15 percent of staff, and is investing in a $4 billion AWS partnership to train large language and vision models that the company expects to use across discovery and ad infrastructure.