Overview
- The Pink Floyd X WE-001 went on sale on Thursday, July 16, 2026, and is available now for $199 / £159 as a limited-edition package.
- The box includes the only cassette pressing of The Dark Side of the Moon 50th anniversary remaster, marking the first time that remaster has been issued on tape.
- The WE-001 retains its modern hardware: Bluetooth 5.1, a wired 3.5mm headphone jack, a rechargeable battery with about 12 hours of play, and line-in recording for making mixtapes.
- Pink Floyd drummer Nick Mason and We Are Rewind CEO Romain Boudruche framed the release as both nostalgic and preservational, with Mason noting his personal affection for cassettes and Boudruche saying the project helps preserve the album experience.
- The release is aimed at collectors and design-minded buyers and builds on a wider cassette revival that has pushed physical tape sales up in recent years, positioning the product as a scarce, premium object rather than a mass-market player.