Overview
- The game, announced Tuesday by PikPok and Mattel, will debut on mobile before planned releases on Steam and Nintendo Switch 2 in 2027.
- Players create a custom character who joins Barbie “Brooklyn” and “Malibu” Roberts at Roaming Hearts Rescue Ranch in Moonrise Valley to rescue and rehabilitate horses.
- Core play centers on caring for horses, customizing tack and outfits, exploring on horseback, and entering challenges such as Barrel Racing, time trials, and fashion contests.
- The title is free to play with an optional Barbie Riding Club subscription that offers weekly, monthly, or annual tiers with daily in‑game benefits.
- Pre‑registration is open on Google Play, tapping Barbie’s broad appeal to build an audience ahead of launch.