Overview
- Tim Cook posted a short video on X showing Pikachu exploring Apple Park on Thursday and saying he introduced the Pokémon team to incoming CEO John Ternus to “talk gaming.”
- The clip shows Pikachu dancing under the rainbow arch, picking an apple in the orchard, and being joined on campus by Cook, John Ternus, and Pokémon CEO Tsunekazu Ishihara.
- Neither Apple nor The Pokémon Company released details of the visit or announced any partnership or commercial terms after the meeting.
- The meeting comes against a backdrop of weaker mobile gaming revenue and App Store headwinds that Apple executives and third‑party analysts have flagged in recent quarters.
- Observers say the visit fits with Cook’s public transition activities and could signal more talks with major game IP holders, so the next items to watch are any formal partnership announcements or changes to Pokémon titles on Apple platforms.