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Piet and Riachuelo’s Pool Unveil Soccer-Inspired Line, Set for May Store Launch

The mass-market tie-up uses football culture to broaden Piet’s reach without losing the label’s identity.

Overview

  • Piet presented the Pool collaboration on the Rio Fashion Week runway as part of a show that combined three distinct collections.
  • The brands said the line will hit Riachuelo’s department stores in May with entry prices starting at R$79.99.
  • The collection blends streetwear and tailoring with vintage-style T-shirts, polos, wide cuts, and bold graphics on jersey, nylon, and twill.
  • Design cues nod to the pitch with brasilcore colors, cleat-inspired footwear, windbreakers, and a vintage-style Piet F.C. cap priced at R$249.99.
  • Designer Pedro Andrade framed the project as a community-building move, and one report emphasized the use of lower-impact cotton and more transparent production.