Particle.news
Download on the App Store

Phoenix ‘Desert Double’ Delivers Ratings Lift and Momentum for More NASCARIndyCar Weekends

Strong TV audiences and broad driver support have prompted early talks about repeating the crossover format, though organizers still need to solve credentialing and access snags.

Overview

  • IndyCar’s Good Ranchers 250 averaged about 1.247 million viewers on FOX, up 77% versus a comparable 2025 race, and peaked at roughly 1.468 million as Josef Newgarden sealed the win.
  • The NASCAR Cup broadcast on FS1 built to a peak of about 3.5 million viewers during the final laps as Ryan Blaney held off Christopher Bell, with reports noting a year-over-year uptick for the window.
  • Team Penske swept the weekend with Newgarden’s Saturday victory and Blaney’s Sunday triumph, and Penske leaders said the IndyCar win added motivation for the Cup crew to finish the job.
  • Drivers and veterans including Kyle Larson and Mark Martin urged more shared weekends, with Larson suggesting events where IndyCar headlines on street or road courses to balance the showcase.
  • IndyCar president Doug Boles said there is mutual interest in future doubleheaders after preliminary talks with NASCAR and Phoenix officials, while media reported credentialing and garage-access issues to fix and some IndyCar voices cautioned against the series being seen as a support act.