Overview
- Philips and The Walt Disney Company announced an exclusive global collaboration on Thursday to embed Disney characters and stories into Philips Ambient Experience for MRI and begin live rollouts this week.
- A multi-center study across six European hospitals found post-scan stress in children aged about 6–10 fell 43% and pauses during scans dropped 63% when the Disney-themed audio-visual setting was used.
- Disney provided its character art and story assets to Philips at no cost as part of its pediatric philanthropy, enabling hospitals to offer themes from Mickey Mouse to Marvel and Star Wars.
- The program launched in the U.S. and U.K. with early adopters such as Rady Children’s Health and Calderdale Royal Hospital reporting positive feedback, and Philips plans staged deployment to eligible machines in 87 countries.
- Philips Ambient Experience uses synchronized lighting, soundtracks and projections to redirect children’s attention, which hospitals say reduces the need for sedation, cuts re-scans, and could increase daily imaging throughput.