Overview
- A two‑day fan festival opened in Fairmount Park with more than 150 vendors, live DJs, food trucks, a beer garden, cycling demos, and activities for children.
- An amateur time trial was held on Martin Luther King Jr. Drive that organizers and participants described as inclusive and aimed at getting local riders involved.
- The weekend program pairs a morning charity ride with UCI‑ and USA Cycling‑sanctioned professional women's and men's races run on the same course later in the day.
- Organizers secured local sponsors and broadcast and streaming arrangements and set equal prize purses for men and women to emphasize access and sustainability.
- Backers are pitching the relaunch as a test of a new model to revive U.S. road racing and boost local commerce by drawing fans to street‑side viewing and vendor activation.