Overview
- Xbox president Sarah Bond reiterated that traditional console exclusives are "antiquated," emphasizing a play‑anywhere approach across devices, cloud, and PC.
- Bond described the in‑development console as a "very premium, very high‑end, curated" experience, without revealing specs or a launch date.
- Phil Spencer said the next Xbox will be first‑party Microsoft hardware and noted timing is undecided, with some observers projecting a 2027–2028 window based on past cycles.
- Executives pointed to the Windows‑based ROG Xbox Ally handhelds as a glimpse of the direction, hinting at a more PC‑like, multi‑storefront experience.
- Recent price hikes and reporting on internal profit targets have fueled consumer concern about potential costs for a premium device and the clarity of Xbox’s identity.