Overview
- Phil Schiller has relinquished day-to-day control of the App Store and Apple Events and now holds an Apple Fellow role while Carson Oliver now runs App Store operations reporting to Eddy Cue and Nola Weinstein oversees events reporting to communications leadership.
- Bloomberg’s Mark Gurman reports that John Ternus and services chief Eddy Cue are pushing to raise App Store margins and expand recurring revenue sources within the platform.
- Schiller is said to have opposed that revenue-first approach because he feared it would further anger developers and draw more government scrutiny.
- The App Store is a major services business for Apple, estimated to generate about $30 billion a year, so changes to pricing or revenue splits would materially affect Apple’s services income.
- Ternus is expected to reshape the senior team with greater roles for Cue, finance chief Kevan Parekh, and operations chief Sabih Khan, a shift that could increase friction with developers and invite closer regulatory attention.