Overview
- On Tuesday, June 23, Pharrell Williams staged Louis Vuitton’s Menswear Spring–Summer 2027 show at the Cité Internationale Universitaire de Paris with an eight-metre artificial wave, a sand-covered runway and a beachlike set.
- The wave used real water supplied by Eaux de Paris and operated in a closed-circuit system with plans to return the water to the municipal network and repurpose the sand and seating after the show.
- The collection translated surf and skate culture into the house’s dandy tailoring through wetsuit textures, weathered denim, logoed surfboards and a new skate-style Monogram sneaker that drew comparisons to Vans.
- Pharrell premiered new tracks produced in Louis Vuitton’s studio, including songs featuring Quavo, Lil Baby and YoungBoy Never Broke Again, while live orchestra and choir performances reinforced the show’s music-first staging.
- Louis Vuitton linked the presentation to its Regeneration 2030 roadmap by pledging support for Coral Gardeners to out-plant 1,000 corals and restore 250 square metres of reef habitat, and the brand increased water supplies and staff breaks during Paris’s record heatwave.