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PGA Tour Loosens Player Social Media Rules, Clarifies YouTube Monetization

The update seeks to grow player channels without ceding broadcast revenue.

Overview

  • The Tour shared the revisions Tuesday with a Player Advisory Council subcommittee at the Truist Championship in Charlotte, with a full rollout to members expected later this month.
  • Players may now post three minutes of self-shot content from competition days and share up to six broadcast shots per round after TV coverage ends, up from one.
  • Archive limits expand 72 hours after an event ends, allowing eight minutes per video and up to 120 minutes total on a player’s YouTube channel.
  • The policy spells out revenue rules on YouTube as players can earn Google AdSense from practice and pro-am content while the Tour captures revenue on any videos that include competition footage through Content ID.
  • Commercial protections stay in place as players still cannot sell sponsor integrations in on-site tournament content or tag non-Tour partners during tournament week, a sticking point as Bryson DeChambeau pushes for broader content freedom.