PGA Tour CEO Brian Rolapp Unveils Leadership Overhaul, Taps Ex-NFL Executives
The moves follow a 90-day review to integrate teams for faster growth across commercial, media, public-policy functions.
Overview
- Brian Rolapp announced Dhruv Prasad as chief commercial officer and Paul Hicks as executive vice president for strategic communications and public policy, starting Oct. 28 and Nov. 3.
- Andy Weitz was promoted to chief marketing officer, and Neera Shetty assumed interim oversight of additional administrative functions.
- Longtime executives Rick Anderson and Allison Keller will retire on Dec. 31, and Len Brown shifts to Special Advisor reporting to Rolapp.
- Prasad will oversee corporate partnerships, media business development, broadcasting, gaming, international operations, licensing and merchandising, PGA Tour Events, golf course properties, and corporate strategy.
- Hicks will lead the Tour’s communications strategy as well as public policy and government relations, with both new hires reporting directly to Rolapp.