Overview
- Fifty‑three percent of U.S. adults reported seeing a movie in theaters in the prior 12 months, according to a late‑2025 Pew Research Center survey.
- Seven percent of respondents said they have never been to a movie theater, highlighting a small but entrenched non‑theater segment.
- U.S. and Canadian audiences bought 769.2 million tickets in 2025, under half the roughly 1.6 billion peak in 2002, per Nash Information Services.
- Domestic ticket revenue topped just over $9 billion in 2025, which Comscore data indicates remains about 20% below pre‑pandemic levels.
- Attendance skews younger and higher income, with 67% of adults 18–29 attending versus 39% of those 65+, and rates of 64% for upper‑income, 57% for middle‑income, and 43% for lower‑income Americans; gender was near parity and Democrats reported higher attendance than Republicans (58% vs 50%).