Overview
- The Pew Research Center reports 53% of U.S. adults attended a movie theater in the prior year, and 7% say they have never gone.
- U.S. and Canada ticket sales reached 769.2 million in 2025, less than half the roughly 1.6 billion peak in 2002, with domestic revenue just over $9 billion.
- Attendance skews young, with 67% of adults ages 18–29 going to theaters versus 39% of those 65 and older.
- Income correlates with turnout: 64% of upper‑income adults attended compared with 57% of middle‑income and 43% of lower‑income respondents.
- Hispanic adults reported the highest attendance at 59%, and recent industry commentary highlights eventized releases and targeted marketing as the clearest path to growth.