Overview
- Pew’s National Survey of Latinos, conducted Oct. 6–16, 2025, interviewed 4,923 Latino adults and measured differences by 2024 vote choice, generation and country of origin.
- A majority of Latino voters who backed President Trump in 2024 say what happens to Latinos affects them 'not too much' or 'not at all,' while most Harris voters say it affects them a great deal or a fair amount.
- Six in 10 Latino Trump voters report they rarely feel a responsibility to look out for other Latinos, compared with about 20% of Harris voters who say the same.
- Self‑labels diverge sharply: 43% of Trump voters most often call themselves 'American,' Harris voters more often use country‑of‑origin labels, and only about 1% of Hispanics prefer 'Latinx' or 'Latine.'
- Those identity gaps help explain nearly half of Hispanic voters backing President Trump in 2024 and create both obstacles for Democrats trying to rebuild trust and targeted opportunities Republicans can use as parties plan for the 2026 midterms.