Overview
- American Golf employs more than 1,000 people across over 80 stores in the UK and Ireland and reports roughly £135 million in annual sales.
- New accounts show a loss of about £5 million for the year to January 2025 after a £5.5 million loss the previous year, largely from one‑off costs tied to closures, leases and redundancies, with an underlying £2.2 million profit.
- Chief executive Nigel Oddy said partnering with Peter Jones will accelerate the growth strategy and reinforce the chain as a one‑stop destination for golfers.
- The company cited softer participation in early 2024, including an 8% drop in rounds played and a smaller retail market, while noting improved trading in the second half.
- Advisers on the transaction included Alvarez & Marsal, Addleshaw Goddard and KPMG for American Golf and Endless, with Reed Smith and Grant Thornton advising Jones’s investment group.