PETA Urges Clarkson to Turn Diddly Squat Farm Into Sanctuary in Holiday Campaign

Overview

• PETA sent Jeremy Clarkson a “Christmassacre” jumper with a letter from vice president Elisa Allen urging him to end livestock farming and convert Diddly Squat Farm into an animal sanctuary.
• The jumper is made from vegan materials and features abattoir-style imagery of turkeys, pigs and cattle, and it is being sold for £75 on PETA’s website.
• The outreach forms part of a seasonal campaign that also includes a Christmas advert running in cinemas across the UK, including Oxford.
• PETA frames the appeal around animal welfare and its claim that more than 180 million animals are killed in the UK during the festive season, citing environmental and health concerns as well.
• Clarkson’s representatives have been contacted for comment but no public response has been reported; the TV host has previously defended meat production on Clarkson’s Farm.