Overview
- PETA India introduced Awaaz, a child‑like, AI‑powered robot goat that speaks in English and Hindi and is shown in campaign video asking passersby questions such as “Do you consider me a friend or food?”
- The organisation said Awaaz will visit college campuses and busy city centres nationwide to engage young people and the public directly through conversations and on‑site outreach.
- PETA frames the robot’s role as an empathy tool that highlights goats’ capacity to feel pain and fear and urges slaughter‑free alternatives to animal sacrifice and meat consumption.
- The campaign pairs ethical appeals with health and environmental claims cited by PETA, including studies and a UN report, and offers plant‑based suggestions plus a free vegan starter kit on its website.
- PETA presents Awaaz as a tech‑driven extension of its long‑running advocacy aimed at behaviour change, but independent evidence on the robot’s reach or effectiveness has not been provided in the coverage.