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Peruvian Member Steals Spotlight During HYBE’s Santos Bravos Visit to Lima

Alejandro Aramburú’s strong local reception highlights HYBE’s effort to apply K‑pop training and promotion to Latin markets, signaling new exposure for Peruvian artists.

Overview

  • This week Santos Bravos toured Peru, gave an exclusive appearance on América Hoy and prepared a Lima concert that drew intense local media and fan attention.
  • Alejandro Aramburú, 22, became the focal point of coverage in Lima for his stage presence and public statements about wanting to open opportunities for Peruvian artists.
  • Local reports trace Aramburú’s path from youth competitive tennis and a 2021 acting role on De vuelta al barrio to joining Santos Bravos through a 2025 Mexico selection process.
  • Santos Bravos is HYBE’s first Latin-focused boyband and blends Latin sounds with K‑pop-style training, choreography and visual production in its releases and promotions.
  • Peruvian outlets say Aramburú’s visibility could raise the profile of artists from Peru and Latin America as HYBE expands its regional strategy and tour circuit.