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Peru’s Alu Evolves From Gaming Shop to Fast-Growing Licensed Pop-Culture Retailer

The startup fills a gap for verified official merchandise with fast local delivery.

Overview

  • Founder Diego Mohme launched Alu in July 2025 as a gamer-focused store, then widened fast after licensed backpacks outpaced hardware sales.
  • Alu sources through distributor LDCORP, run by David, which supplies licensed goods with traceable origin and warranty support.
  • The catalog spans Marvel, Disney, Star Wars, Sanrio, anime, Nintendo, and kids brands, and it includes official Logitech gear like the G203 mouse, Pro X TKL keyboards, and G Pro X headsets.
  • Peruvian buyers long faced slow personal imports and knockoffs, so a local shop with verified stock lowers wait times and eases doubts about authenticity.
  • Alu sells through alu.pe with nationwide shipping and local payment options including card, Yape, Plin, and PagoEfectivo.