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Peru TV Clash Over Ratings as Andrea Llosa Challenges Magaly Medina's 'Colchón' Claims

The dispute centers on the weak lead‑in from ATV’s new Esto sí es amor, which slid from 4.3 rating points in its first week to about 2.5.

Overview

  • Magaly Medina complained on air that her show lacks network backing and said a poor lead‑in is hurting Magaly TV, la firme.
  • Andrea Llosa published November 2025 ratings she says typically left 5–7 points and argued Magaly sometimes reduced those figures, while also criticizing her conduct.
  • ATV’s new dating program Esto sí es amor, hosted by Miguel Arce and Suheyn Cipriani, has posted modest early numbers that declined after its debut week.
  • Miguel Arce defended the launch, saying audience growth for the new format is a gradual process and that the team is advancing little by little.
  • Sofía Franco mocked Medina’s focus on the lead‑in as coverage noted Magaly TV, la firme has struggled to consolidate its audience early this season.