Overview
- Per the Lima Chamber of Commerce’s SME guild, expected sales for the 2026 campaign range from S/3,550 million to S/3,650 million, exceeding the S/3,360 million logged in 2025.
- CCL says shoppers are comparing prices and focusing on useful gifts or affordable experiences given the political and electoral climate, though emotional gifts still rank high.
- Physical stores are set to lead by total value, while the fastest growth is expected on social platforms and e-commerce through Instagram, Facebook, TikTok and WhatsApp Business.
- SMEs report heavier use of digital wallets, with Ligo noting typical per‑gift spending of S/500–S/700 and warning that many small wallet payments can hide the final total if people do not track it.
- CCL estimates an average campaign ticket of S/180–S/320 and flags stronger demand in retail, dining, beauty and services, benefiting fashion shops, salons, florists, personalized‑gift sellers, restaurants and online merchants.