Overview
- Sector data cite roughly 34,000 tonnes consumed annually in Peru, about 1.1 kilograms per person, outpacing Italy.
- The bakers' association Aspan projects more than 20% growth in panetón sales for the 2025 year-end campaign versus 2024.
- Around 60 brands compete in the domestic market, which industry sources estimate has been expanding at about 5% per year.
- Seasonal innovation reflects Peru’s summer holidays, including a limited panettone gelato from Antica Gelateria del Corso and luxury offerings priced as high as S/874 for a 5‑kg artisanal loaf.
- Public-health guidance warns of holiday overindulgence in ultraprocessed sweets, with typical festive meals surpassing 2,000 calories.