Overview
- The Superior Court in Lima admitted a lawsuit from Jorge Luna and Ricardo Mendoza, opening a judicial review of Indecopi’s refusal to register their show’s name.
- The comedians seek to annul the administrative resolution that denied the trademark on grounds that the term was against public order and good customs.
- They say the brand is already registered in at least seven countries and cite milestones like a Madison Square Garden show and a Martín Fierro award to argue inconsistency.
- The filing is a contencioso-administrativo, which is Peru’s legal route to challenge and overturn an agency decision in court.
- A ruling could clarify how Indecopi applies decency standards to slang or coarse terms in brand names, and no new public response from the agency is reported in these articles.