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Perplexity’s ARR Surges Past $450 Million After Shift to AI Agents and Usage Pricing

The pivot to task-running agents with pay-per-use pricing is converting heavy use into faster revenue growth.

Overview

  • Perplexity’s annual recurring revenue rose to more than $450 million in March, a roughly 50% month-over-month jump, according to figures seen by the Financial Times.
  • The company tied the surge to two changes made on February 25: it launched Perplexity Computer, an autonomous agent that executes multi-step tasks, and it switched premium plans to credits-based, usage billing.
  • Leaders say the service now serves over 100 million monthly users and tens of thousands of enterprise customers, which pushes more paid workloads as teams lean on agents for research and automation.
  • Perplexity’s last reported valuation was $20–$21.2 billion in September 2025, and Polymarket traders now price about a 13% chance that it reaches a $50–$75 billion valuation.
  • Legal pressure is building as publishers including the New York Times and Encyclopedia Britannica pursue copyright claims and a class action alleges the company shared user chat data with Google and Meta without consent.