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Perfect Crown Debuts With Strong Ratings, Posting Third-Best MBC Fri–Sat Premiere

The strong start signals brisk interest in a star-led rom-com built on a modern monarchy conceit.

Overview

  • Episode 1 drew a 7.8% nationwide rating, which Nielsen Korea says ranks third among all MBC Friday–Saturday premieres and more than doubles the 3.1% finale of its time-slot predecessor.
  • The series reimagines present-day Korea as a constitutional monarchy and follows a chaebol heiress and a grand prince whose relationship begins as a status-driven proposal.
  • MBC lists the show as a 12-episode romantic comedy that airs on Fridays and Saturdays, with Disney+ carrying it for international streaming.
  • Ahead of launch, the team released a making-of video and character stills to build buzz, including a first-episode glimpse of a palace banquet that spotlights the leads’ first meeting.
  • Cast interviews highlighted easy on-set chemistry, with IU, Byeon Woo-seok, Lee Yeon, and Yoo Su-bin praising one another, a draw that likely helped fuel the attention around the premiere.