Overview
- The Perú, Mucho Gusto fair opened in Parque Perú, Pocollay on July 25 with a ribbon‑cutting by PROMPERÚ leaders and local officials and the delivery of Marca Perú licenses and sustainability recognitions.
- The event runs through July 28, offers free entry from 10:00 to 22:00, features about 162 exhibitors and a free shuttle service to the site, and includes three themed zones and ten curated gastronomic routes.
- Organizers reported a busy first day with roughly 30,000 attendees and continue to project more than 200,000 visitors for the four days.
- Estimates of economic impact differ sharply: PROMPERÚ public projections cite a broader movement near S/18 million while the agency’s president executive gave a narrower projection of S/5 million in direct exhibitor sales.
- The fair spotlights regional cuisine with Arequipa as guest of honor and aims to boost local hotels, transport and vendors and attract cross‑border visitors from Chile, with officials estimating about 10,000 foreign attendees.