Overview
- PepsiCo and GEPP report more than a 50% reduction in portfolio calories in 2025, with over 75% of products now reduced- or zero-calorie.
- Pepsi is sold with 59% fewer calories, while 7Up, Manzanita Sol and Mirinda have been reformulated to 0 calories across all presentations.
- The new goal is presented as part of PepsiCo’s pep+ strategy after a decade of reformulation across its Mexico beverage lines.
- Mexico’s updated IEPS takes effect in early January 2026, adding about 3.08 pesos per liter to sugary drinks and 1.5 pesos per liter to beverages sweetened with non-caloric ingredients.
- GEPP is responsible for nationwide production and distribution, and the companies say they will maintain restrictions on child-directed marketing and expand single-serve packaging.