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Pepsi Pulls Wireless Festival Sponsorship Over Kanye West Booking

The pullout signals rising pressure on Wireless over Ye’s antisemitic record.

Overview

  • Pepsi, which confirmed Sunday it had ended its long-running Wireless partnership dating to 2015, cut ties after the festival kept Kanye West as sole headliner.
  • Wireless has booked Ye to perform all three nights in London’s Finsbury Park in July, and organisers have defended the slot as a major chapter for the event.
  • Prime Minister Keir Starmer called the booking “deeply concerning” on Saturday, citing Ye’s past antisemitic remarks and praise of Nazism and urging firm opposition to anti-Jewish hate.
  • Jewish groups including the Board of Deputies and the Holocaust Educational Trust have urged the government to stop Ye entering the UK, noting the Home Secretary can refuse entry if it is not in the public good.
  • Community leaders point to recent UK cases of antisemitic violence as a safety concern for a large public platform, even as Ye has issued a written apology that many view with skepticism.