Overview
- Pepsi confirmed Sunday it had ended its decade-long Wireless sponsorship, with Diageo later saying it would not sponsor the 2026 festival.
- Prime Minister Keir Starmer called the booking “deeply concerning” and said antisemitism must be confronted to keep Jewish people safe.
- Jewish organizations urged remaining partners to walk away and asked the government to consider barring West from the U.K. under public‑good entry rules.
- Festival organizers have not commented, and as of Sunday the event site still billed “Pepsi MAX Presents Wireless” with tickets shown as going on sale Tuesday.
- The furor stems from Ye’s recent antisemitic conduct, including a track titled “Heil Hitler” and swastika merchandise, despite a January apology and a high‑profile return to large U.S. shows.