Overview
- The adidas partnership took effect July 1, 2026, ending Penn State’s 33-year apparel relationship with Nike and starting a new multi-year agreement.
- Reports value the deal at roughly $300 million over 10 years and say adidas will supply uniforms, footwear and apparel for all 31 varsity programs.
- Fans can buy the inaugural adidas collection now through Fanatics and at Pegula Ice Arena pop-up retail events scheduled to begin July 1.
- Penn State and new coach Matt Campbell will unveil the rebranded football uniforms at the Sept. 5 season opener against Marshall at Beaver Stadium.
- Athletic director Pat Kraft called the deal industry‑setting, and adidas’ engagement of former players such as Micah Parsons and Abdul Carter signals expanded marketing, NIL and recruiting boosts that could raise revenue and visibility for the program.