Overview
- Pen Marudhar, which trade outlets on Monday reported as the buyer, agreed to pay Rs 250 crore for King’s India theatrical rights.
- The sale followed bids from A.A. Films, Jio Studios, PVR INOX, Yash Raj Films, and Dharma, with Pen’s past releases for SRK’s banner cited as an edge.
- The film is slated to open December 24, 2026, with a plan for a wide rollout across India during the Christmas week.
- Reports note the date will sit near Hollywood heavyweights such as Avengers: Doomsday, Dune 3, and Jumanji, so a seasoned distributor is seen as crucial.
- Pre-selling theatrical rights moves part of the box-office risk from producers to the distributor and helps lock screens early for big-budget titles.