Overview
- This week viewers pushed back against Peddi for repeatedly framing Janhvi Kapoor’s character as a visual object and for a scene in which the hero kisses her without consent, prompting intense online criticism.
- Director Buchi Babu Sana apologised, said some shots were misleading, and the filmmakers removed or altered the contested material while the film continues to play in theatres.
- The controversy has shifted attention from the film’s star Ram Charan to Janhvi Kapoor’s portrayal and has coincided with a visible drop in the film’s pan‑India box‑office momentum.
- Actors and industry figures have argued the problem reflects long‑standing camera and storytelling habits in commercial Indian cinema and pointed to commercial pressure as a root cause.
- Debate is now moving toward concrete fixes people are proposing, including clearer pre‑shoot agreements on visual treatment, contractual safeguards for performers, and wider reassessment of how consent is shown on screen.