Overview
- Peddi, released on June 4, has provoked public outrage for scenes critics call hypersexualised and for a kiss sequence many viewed as problematic for consent.
- Director Buchi Babu Sana publicly apologised and said he has removed or altered the specific shots that viewers found misleading.
- The production reports strong early returns with makers citing about Rs 292.5 crore worldwide and India net collections above Rs 150 crore, even as weekday drops and word‑of‑mouth show signs of pressure.
- Ram Charan's surprise visit to a Hyderabad screening with the director and producers intensified questions about on‑set accountability while co‑stars including Jagapathi Babu have asked audiences not to target Janhvi Kapoor.
- Unverified screenshots claiming Janhvi raised on‑set concerns circulated on social media and were flagged as unconfirmed, and observers say the edits and ongoing debate will shape how filmmakers handle portrayal and consent going forward.